Uplift

Synopsis

In my personal work, I was tasked with developing a visual identity for a future weightlifting series for women, transgender, and non-binary athletes. Centered on the ideas of community and growth, the series will include introductory classes, promotions for various personal trainers, and IPF/USAPL-affiliated events and meets. Media content, including promotional materials, social media assets, and event branding, will emphasize storytelling and representation, fostering a welcoming space for lifters of all backgrounds.

Currently under maintenance. Come back soon!